2026/27

CONSUMER LIFESTYLE TREND

U.S.A

One of the most intriguing aspects of North American consumption is its dual-focus mindset. On one hand, consumers demand hyper-convenience, embracing tech-driven solutions that streamline their lives. On the other, they are increasingly drawn to sustainability, ethical production, and purpose-driven brands, even at a premium cost. This contrast highlights a market where digital efficiency and conscious consumerism move hand in hand. This report delves into the core lifestyle trends shaping North America, uncovering the key drivers behind consumer choices, market shifts, and brand opportunities. By analyzing data, industry benchmarks, and emerging lifestyle patterns, businesses can gain a strategic edge in product development, market expansion, and future-proofing their brand presence in this ever-evolving landscape.

Decoding North America: The Dual-Track Consumer Market

Club Culture

Luxury Ski Economy

Sustainable Living

Happy Economics

Life concept: Balancing efficiency and leisure in big cities Party is not only entertainment, but also an expression of identity, social circle, and a testing ground for technology. From large-scale performances and entertainment to youth themed parties, to family style socializing, people use various forms to find spaces for relaxation and communication in busy urban life. Consumer concept: Experience = Social Currency In the context of modern urban living, people attach great importance to experiential consumption and are willing to pay for unique, novel, and socially friendly products and scenes. Representative City: Entertainment capitals such as New York, Los Angeles, Miami, Las Vegas, as well as emerging cultural cities such as Austin and Nashville in the United States.

North American party life dominating Instagram, topic volume increasing year by year

Immersive entertainment consumption is popular in North America

The Sphere naked eye VR venue in Las Vegas has purchased tickets several months in advance, with an average concert ticket price of $450 and a high attendance rate of 98%. In addition to concerts, the Sphere naked eye VR venue also hosts various other types of events, such as movie premieres, art exhibitions, and more.

According to the Mordor Intelligence report, the immersive entertainment market in North America is expected to reach $51.22 billion by 2025 and $149.63 billion by 2030, with a compound annual growth rate of 23.91% from 2025 to 2030.

According to a statistical report released by Statista at the end of 2024, in the past 12 months, the total number of views on Instagram for hashtags related to North American urban party culture, such as #Clubbing and #PartyLife, exceeded 5 billion. Among them, #Clubbing had 3 billion views in 2024 and has been growing at an annual rate of 15% in 5 years.

IG#Clubbing 2 billion+views

IG#PartyLife 3 billion+views

Party culture, as an important part of young people's lives in the bustling metropolises of North America today, is centered around Generation Z and the millennial generation, covering youth trends, niche communities, and new middle-class families. They are willing to pursue the dual satisfaction of experience first and community belonging, actively participating in immersive sensory entertainment, offline social gatherings, and family style community interactions, and building a unique and diverse social and cultural new ecology.

Through the link between technology and music, it brings an immersive visual sensory experience, which is a unique digital carnival in the current North American party format.

A small circle of cultural gatherings, dominated by youth groups, formed a daily social model through the Internet algorithm app.

Backyard socializing is a unique way of gathering that combines family privacy, freedom, and neighborhood connection, and is also a new social carrier from function to aesthetics.

Concept opportunity Communicable visual symbols Technology empowers experience Community identity tagging

Product Opportunities

Party Supplies: decorative aesthetics/LED ambient lighting device/scene-customized tableware/balloon set/handheld fireworks/game props Performance entertainment: themed clothing/American retro/Coachella Smart wearables: AR social wristband/visual headset/digital identity badge Outdoor Home Furnishings: convenient stove/modular sofa (instant scene switching)/folding deck chair/gazebo tent/parasol/waterproof storage box

Life concept: Indoor healing, balance, outdoor limits While enjoying extreme sports and natural beauty, we are also pursuing a more high-end, comfortable, and healing experience.

Consumer concept: High-end quality and personalized experience In luxury ski economy, consumers are willing to pay higher fees for high-quality products and personalized services, pursuing more professional and high-performance equipment to enhance the sports experience and living environment.

Representative City: Aspen, Colorado, Whistler, Canada, Duluth, Minnesota (Famous local ski resort)

North American ski equipment market to grow 15% in 2023-24, with high-end skis ($1200+) accounting for 30% of the market share

North America is one of the core regions of the global high-end skiing equipment market, and the market size continues to expand. According to 2024 data, the revenue of the luxury ski suit market in North America is expected to reach $890 million, accounting for 27.95% of the global market share. High-end skis (such as Burton, K2, and other brands) can be sold for a price range of 1000-20000 RMB. In addition, the North American market has a strong demand for professional ski boots, known for their lightweight, intelligent, and high-performance products.

According to Statista's 2024 forecast, the penetration rate of smart homes in North America exceeds 85%, with home theaters and VR gaming devices (such as Meta Quest 3) becoming essential in winter.

IG#Spa 3.715M posts

Ontario's Blue Mountain Spa Resort sees 50% increase in bookings for 2024 winter

IG#smarthome 3.65M posts

Under the wave of Luxury Ski Economy, consumers are increasingly focusing on the quality of life and unique experiences in extremely cold climates. They are not reluctant to pay extra for high-end, personalized services and products, and are enthusiastic about balancing their pace of life through participating in ice and snow sports and enjoying indoor therapy in the cold winter, while always paying attention to the convenience and comfort brought by technology.

A social currency attribute with high-end equipment, willing to participate in professional ice and snow sports, and enjoy the fun brought by extreme challenges.

The winter home entertainment lifestyle driven by smart homes, immersive audio and video, VR devices and other technological products are gradually increasing in sales during the winter season.

Balance your body and mind through hot spring baths, customized spa experiences, and enjoy a warm and relaxing experience in cold weather.

Concept opportunity The fusion of professional sports and luxury Collaboration and artistic crossover Multi functionality and scene extension

Product Opportunities

Fashion Clothing: Ski Core sports sweater/ski suit/ski pants/anorak Ski equipment: smart temperature-controlled ski boots/ski bags/art-collab snowboards/helmets/goggles/gloves /sports monitoring watches Home entertainment: immersive audiovisual/VR head mounted gaming devices

Life Concept: Green Revolution in Rainforest Cities

In the northwest of North America, the year-round humid temperate maritime climate has nurtured people's unique ecological awareness. The zero waste lifestyle principle has deeply rooted in people's hearts, achieving a strong sense of responsibility among local citizens and integrating sustainable development into all aspects of daily life.

Consumer Concept: Sustainability-first

In the consumption process, they tend to choose products that meet environmental standards and are made of sustainable materials, actively promoting the development of green industries.

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Seattle, Portland, Vancouver, Canada (The city has abundant rainfall and a mild and humid climate)

The Pacific Northwest has become a core trading area for second-hand platforms in the United States

The Pacific Northwest (including Washington State, Oregon, etc.) is known for its high education level and environmental awareness, and residents are more inclined to participate in the second-hand circular economy; the local government encourages second-hand transactions through tax breaks, which has led to a steady increase in the number of related company registrations. In 2024, the North American second-hand trading platform market is valued at US$8.5 billion, and is expected to double to US$17.5 billion by 2032. Among them, eBay, Poshmark, ThredUp and other apps have extremely high user activity; the density of offline second-hand stores (such as Goodwill) is the highest in the United States.

Sales of urban agricultural equipment increase

The sales of home balcony planting boxes (such as AeroGarden) have increased by 25% annually, and the coverage of community shared vegetable gardens has exceeded 60%.

Shop Plastic Free At The Farmers' Market

The popularity rate of reusable bags is 90%, forming an environmentally friendly and organic shopping model

IG # SustainableLife 1.069M posts

Waterproof technology jacket & biodegradable rain boots become local bestsellers (top 3 REI brand sales)

Cities such as Seattle are known for their "zero waste" community programs, which promote the circulation of second-hand goods and establish a lifestyle of recycling instead of discarding.

The local office environment is integrated into the green ecosystem, including the home gardening category, with "nature and sustainable development" as the core design concept.

Affected by the climate and environment of perennial rainfall, rain gear has surpassed its simple protective function and become a fashionable item that showcases personal style and attitude towards life.

Temperate Sustainability - Commodity Opportunities

Concept opportunity Material Diversification (Plastic bottles/old clothes/coffee grounds, etc.) Technology-Empowered Design (3D Weaving/Intelligent Fiber/Zero Waste Cutting) High-end Environmental Protection (Breaking the Prejudice of 'Eco Protection=Simplicity')

Product Opportunities

Fashion Rain Gear: waterproof trench coat/jacket/accessory/ backpack/biodegradable rain boots/fashion rain boots/lightweight portable umbrella/rain cape/pet raincoat

Green Home: home planting box/kitchen planting/energy-saving lamps/recycled material furniture/decorations/kitchen daily necessities Regenerative Art: handmade recycled accessories/woven bags/recycled textiles + artist graffiti + technology empowerment

Seaside Slow Life

Life concept: Slow life philosophy of the southern seaside

In the coastal areas of southern North America, people adhere to the philosophy of slow living, using low-intensity exercise to alleviate physical and mental anxiety, making nature a healer, and experiencing a relaxed and peaceful state of life.

Consumer concept: Salt and Sunshine Economics

Consumers are health oriented, pursuing consumption experiences related to nature, and tend to choose organic and natural products, such as the local sea salt industry and light exercise social forms with healing properties.

Representative City:

Miami South Beach, Santa Monica (California), Cancun (Mexico) (North American radiation circle)

Tripadvisor shows that there are 27 gyms and 15 official running trails around South Beach, making it a new landmark for popular tourism and health sports. According to a tourist report released by the Miami Beach City Government, the average daily number of tourists in 2023 is about 120,000, and the average number of morning joggers is 5,000; at the same time, according to the Fitbit application, the penetration rate of smart bracelets in the local area is as high as 65%.

The rise of health culture in the South Beach of North America and the improvement of sports infrastructure

Airbnb launches 'Seaside Healing Hut' special project

The organic restaurant in the Little Havana community of Miami has a unit price of $85 per customer, which is 40% higher than traditional restaurants, and mainly uses local ingredients such as seaweed and halophytes.

Cancun all inclusive resorts (such as Hotel Xcaret) The order volume is booming, and the package

IG #NaturalHealing 3.25M posts

IG #MorningRun 4.31M posts

The southern islands of North America have abundant natural resources, providing an ideal environment for the following lifestyles. Seaside slow living combines low-intensity light exercise, natural healing, and local organic diets to provide a lifestyle that is closely connected to nature, regulates physical and mental health, and improves quality of life for local residents and travelers. Natural and healing products have become the preferred choice for consumers.

Feel the joy of the ocean by participating in low-intensity water sports and achieve physical and mental balance and relaxation combined with yoga.

Start your day with an energetic morning run on the beach, breathe in the fresh air, or meditate at sunset and feel the tranquility and beauty of nature.

Start your day with an energetic morning run on the beach, breathe in the fresh air, or meditate at sunset and feel the tranquility and beauty of nature.

Concept opportunity- Natural resource utilization

(Sea salt/seaweed/coconut shells, etc.) Designing with Health as the Concept Healing Experience

Product Opportunities

Sportswear: yoga clothes/sunscreen clothes/diving clothes /socks/sports underwear/swimsuits Outdoor gear: smart sneakers/sports wristbands/headphones (APP monitoring)/waterproof bag/windproof yoga mat/meditation mat/folding beach chair Natural healing products: sea salt essential oil/bath salt soap/natural aromatherapy/personal beauty care Local customs: printed dress/cuban collar shirt/breathable cotton-linen/wide-brimmed straw hat/vintage jewelry

Urban Party Culture

Lifestyle Immersive Entertainment Market Youth-themed Party Family Salon Community identity tagging Communicable visual symbols

Luxury Ski Economy

Lifestyle Extreme Snow Sports Smart Home Entertainment Experience Hot Spring Vacation Healing The fusion of professional sports and luxury Multi functionality and scene extension

Temperate Sustainability

Lifestyle Zero Waste Living Urban Agricultural Trend Fashionable Rain Gear Diversified materials/ high-end environmental protection Technology-empowered design

Seaside Slow Life

Lifestyle Yoga & Diving & Surfing Beach Jogging & Sunset Meditation Slow Eat & Organic Dining Natural Resources/Health Design Concept/Healing Experience