AW 2026/27

MEN

REFINED LUXURY

OFFICE WEAR FORECAST

Introducing the Refined Gentleman Theme, a frontrunner in the luxury menswear arena. This sophisticated style seamlessly marries the disciplined elegance of Italian business attire with the modern allure of light luxury and minimalist simplicity. By incorporating precise lines, geometric patterns, and striking color blocks, the collection achieves a balanced and coordinated aesthetic. This innovative project transcends the conventional boundaries of traditional business wear by infusing outdoor-inspired elements and a touch of effortless luxury. The result is a versatile wardrobe that not only breaks the monotony of classic corporate outfits but also showcases the rich layers and unique tastes of the discerning, mature man’s inner world. Designed to meet the diverse lifestyles of today’s urban men, the Refined Gentleman Theme offers a perfect blend of functionality and style. It responds thoughtfully to the dynamic needs of modern life, providing elegant and adaptable pieces that embody both sophistication and practicality. Embrace a new era of high-end menswear that celebrates individuality and refined taste.

OVERVIEW

Trend concept:The business luxury style, as a leading force in the high-end men's clothing field, cleverly blends the rigor of Italian business with the trend of light luxury and simplicity, creating a spatial aesthetic order centered on precise lines, geometric composition, and color block matching. The luxury trend, through the subtle interweaving of warm brown texture and metallic luster, visually conveys an elegant aesthetic philosophy that embodies both luxury and fashion sensitivity.This article interprets the trend of business style from four styles: light luxury Italian, light mature workwear, elegant outdoor, and micro trendy business. Trend elements: Elegant waistband, color woven herringbone pattern, low luxury small label, sports small label, color block space, plant narrative, elegant animal pattern, letter order, gradient design, luxury European style, heavy craftsmanship, leather embellishment, collarless jacket, leather jacket, fashionable Polo, mock-layered jacket, safari jacket, etc Trend style: Light luxury Italian style, light mature workwear, elegant outdoor, and trendy business

Dunhill 2025 Spring/Summer Collection

Creative Director Simon Holloway chose the serene garden of the Milan Museum PoldiPezzoli as the stage to release the Dunhill 2025 Spring/Summer collection. This series is colorful, with distinct tones such as Berle blue and coral red interwoven with classic khaki and British brown, delicately enriching the emotional layers of dressing.

In Guangzhou, BIEM.L.FDLKK, with purple as the main melody, collaborates with celebrities such as Hu Yitian and Wu Zun to blend technology and fashion to create the first celebrity party. This event is not only a showcase of brand heritage, but also a deep exploration of the perfect intersection of forward-looking visual art and modern technology.

BIEM.L.FDLKK creates its first star party

VICUTU celebrates its 30th anniversary

VICUTU collaborates with Beijing International Film Festival to celebrate the 30th anniversary of the brand's establishment, presenting aA full scene formal fashion show that pays tribute to time and innovation. This event is not only about retro and non-material thingsThe modern interpretation of cultural heritage is also a forward-looking exploration of future trends in formal attire. In addition, VICUTU Weikeduo has carefully deployed a touring limited time experience store, aiming to enter through this dynamic retail strategyOne step closer to interacting with consumers, conveying the brand's core values and exquisite craftsmanship.

PURPOSE

Golf Social/Light Sports, Charity Dinner, Light luxury car products, Art exhibitions/art collections, Light luxury Italian style, Refined Office wear, Elegant Outdoor, Chic Business

VALUES

Pragmatism, Refined Luxury, Spirituality, wellbeing,

PRODUCT DIRECTION

Light luxury Italian style, European Luxury Pattern, Neutral hues and youthful, colorful, and unrestrained as its core design orientation, cleverly integrating the classic charm and high-end texture of Italian style.

Business gentleman takes lightweight, youthful, colorful, and unrestrained as its core design orientation, cleverly integrating the classic charm and high-end texture of Italian style. This series carefully selects natural green tones - porcelain blue, grey pigeon green, forest fog gray, climbing vine green, and frost green, paired with neutral colors such as rainy white and rope gray, as well as bright fashionable colors such as spice brown and mineral red, aiming to create a business outfit for mature gentlemen that not only conforms to the atmosphere of the times but also retains traditional style.

The first set of core colors uses Canton as the finishing touch, complementing the basic tones of Pigeon and Forest Fog to create a noble yet subtle visual aesthetic; Further deepening, the second set of color combinations is achieved through the delicate interweaving of rainy white, Climbing Ivy, Canton, and Forest Fog, and cleverly incorporating Canton as the finishing touch, enriching the layers and depth of colors and enhancing the artistic charm of the overall design.

This set of colors showcases the classic Italian business style through the harmonious combination of Rainy Day and Cathay Spice, while the embellishments of Canton and Frosty Green add vitality and freshness to it; The second group lays the foundation with String , cleverly blends Canton and mineral red, and adds layers with Rainy Day and sea blue, creating a deep and vibrant color matrix that perfectly fits the ever-changing business and leisure context.

The business luxury trend internalizes Italian low-key luxury into the wardrobes of mature business men, with low saturation colors paired with exquisite fabrics and craftsmanship, achieving a harmonious unity of functionality and aesthetics, and meeting the pursuit of high-end business people's dual needs for clothing functionality and aesthetics. The style scene can be divided into multiple dimensions such as light luxury Italian, light mature workwear, elegant outdoor, and micro trendy business. At the level of pattern design, emphasis is placed on using low luxury small logos, sports small logos, linear rhythms, color block spaces, plant narratives, geometric construction, elegant animal patterns, letter order, gradient design, luxury trendy European style, stripe changes and other elements, breaking the dull boundaries of traditional business attire and profoundly revealing the rich layers and unique tastes of mature men's inner spiritual world. In terms of individual product recommendations, the focus is on collarless jackets, leather jackets, hunting jackets, fake two-piece jackets, fashionable polo shirts, etc. These not only reflect a breakthrough in traditional business attire, but also a precise response to the diverse lifestyles of modern urban men.

ELEGANT OUTDOOR

ITALIAN LUXURY

MATURE WORKWEAR

CHICK BUSINESS

The essence of this style lies in the relentless pursuit of exquisite charm and noble style, deeply rooted in the delicate and constantly surpassing craftsmanship aesthetics. It is not only a language of design, but also a modern expression of Italian philosophy, blending the essence of classical aesthetics with the restrained elegance of modern business.

The Brunello Cucinelli 24/25 collection cleverly combines the cutting art of classic men's clothing with subtle luster through delicate minimalism, creating a "casual formal" aesthetic, covering cashmere coats and smooth suits, as well as double layered cashmere sports jackets and other items. The highlight of this season is the combination of Lurex scallion thread and sequin embroidery, achieving a perfect blend of structure and soft touch. Handmade knitted artworks, on the other hand, have become the ideal embodiment of light luxury and leisure through the classic patterns of Fel Island.

Brunello Cucinelli

The Canali 2025 Spring/Summer collection cleverly incorporates workwear elements, giving new life to clothing with a gentle and elegant power, effortlessly balancing formal and casual wear. Selected fabrics such as ultra light wool and striped linen embellished with leather exude a relaxed and comfortable atmosphere when paired, inadvertently conveying the charm of a steady gentleman.

The Canali 2025 Spring/Summer collection cleverly incorporates workwear elements, giving new life to clothing with a gentle and elegant power, effortlessly balancing formal and casual wear. Selected fabrics such as ultra light wool and striped linen embellished with leather exude a relaxed and comfortable atmosphere when paired, inadvertently conveying the charm of a steady gentleman.

Elegant outdoor style is the encounter between business and nature, presented in the form of logos, fabric innovation, and detail lamination. With low saturation color matching and delicate detail processing, it creates a comfortable and high-end fashion wearing experience, subtly interpreting luxury in an intangible way.

The Dunhill 2025 Spring/Summer collection inherits British classics, collides with outdoor inspiration, and adapts to diverse occasions. The colors are dazzling, such as Burley blue and coral red, interwoven with classic khaki and British brown, delicately outlining the depth and breadth of dressing emotions. Simon Holloway's collection not only pays tribute to the brand's glorious history in equestrianism and motorsports, but also brings new life to iconic designs such as Cart Coat and Driving Jacket. The traditional silhouette incorporates modern considerations of waterproofing and double-sided linen, and the details showcase a thoughtful balance between practicality and aesthetics.

Targeting the 45-60 year old light luxury business elites, we deeply understand their unique social experience and aesthetic preferences, and construct a wardrobe philosophy centered around exquisite, introverted, and efficient design concepts. This series focuses on technological innovation, such as heavy production, multi-level combination, and pattern innovation. Each detail showcases forward thinking design thinking and fashion sensitivity, defining a new chic business attire.

Billionaire, as a high-end Italian brand under Philipp Plein, since its establishment in 2003, it has focused on creating boutique products for mature men with its distinct brand personality. This season, the brand integrates natural plant patterns and visual gradient techniques, combined with European classical totems, lion emblems, and other elements, complemented by luxurious fabrics and complex craftsmanship, adding a rich cultural and fashionable dual annotation to men's wardrobes.

Using the principle of proportionality to optimize the visual effect of the waist, combined with the design of self tying or independent waistbands on this fabric, to achieve body beautification while emphasizing the streamlined beauty of the clothing.

The exquisite craftsmanship of the leather collar, the details of Mini leather, the elegant decoration of leather straps, the unique inlaying of pockets, the exquisite splicing of leather, and the delicate leather outline of patterns together create a unique charm that belongs exclusively to light and mature business elites.

The exquisite craftsmanship of the leather collar, the details of Mini leather, the elegant decoration of leather straps, the unique inlaying of pockets, the exquisite splicing of leather, and the delicate leather outline of patterns together create a unique charm that belongs exclusively to light and mature business elites.

The golden mark adopts the color language of luxury trend, combined with complex and exquisite pattern design, cleverly using luxurious European motifs, letter elements and badge icons, combined with gold thread embroidery and patterns embellished in key areas, reflecting a deep reflection on the integration of traditional and modern aesthetics.

The integrated process technology showcases the essence of multidimensional visual processing, ingeniously combining three-dimensional relief technology with precision rhinestone technology, integrating rhinestone technology with graphic printing, and integrating advanced composite processing with thermoplastic polyurethane (TPU) materials, incorporating handmade artistic decoration elements and other complex processes, achieving a dual sublimation of vision and touch.

The design concept of the sporty logo combines outdoor elements with minimalist philosophy, paying double respect to vitality and classic aesthetics through the exquisite combination of retro and modern contrasting colors. In the design, the concept of minimalist logos is refined yet profound, incorporating elements such as lines, letters, outdoor silhouettes, etc., presenting an aesthetic balance of low-key and implicit vitality.

By utilizing flowing visual guidance lines and combining virtual and real visual techniques, a profound and captivating spatial experience is created. The rhythm and dynamic tension of the lines emphasize the interaction between time and space in the design.

By utilizing natural light and plant forms, combined with techniques such as jacquard, inlay, and printing, we inject a lively narrative into clothing, creating a vibrant fashion language that showcases the perfect fusion of nature and design.

Grasping the boundary between formal and casual, lightweight suits mainly consist of loose cut suits and fashionable suits, aiming to create suitable dressing solutions for multiple occasions and meet the diverse needs of urbanites.

Adopting a trendy letter design technique, the creative arrangement of path letters, decomposition and recombination of letters, and creative combination with abstract graphics are combined with three-dimensional flocking technology and gradient stacking effects to give business items a sense of agility and fashion.

The delicate and rich gradient processing between color and pattern achieves a subtle balance between reality and virtuality, the infinite imagination space hidden in the gradient, and the use of abstract patterns on clothing, presenting a perfect fusion of light luxury aesthetics and artistic design.

By delving into the essence of European decorative motifs and finely replicating classical patterns and plant vines, combined with contemporary interpretations of English fonts and precise local stitching, we jointly reshape and radiate the new era brilliance of classic elements, showcasing cross era aesthetic inheritance and innovation.

The introduction of the artistic concept of alternating virtual and real lines in stripe design, combined with the delicate touch brought by dark texture and the exquisite fusion of lines and letters, demonstrates the ultimate pursuit of symmetrical aesthetics and opens a new chapter in the deep dialogue between art and design.

Integrating minimalist lines with business items, the collarless design cleverly stretches the neck lines, with sharp straight lines and soft curves as the main focus, outlining an elegant and capable style, showcasing the wearer's spiritual demeanor.

The leather jacket is mainly made of PU material in terms of fabric selection, and is treated through processes such as sanding, washing, and irregular polishing; In addition, 3D printing and sewing present a textured appearance, enhancing the artistic expression of clothing.

The essence of retro safari jacket is replicated, inheriting the elegance of British gentry. The classic reproduction of the covered workwear pocket and the careful pleating treatment of the waist all reflect the ultimate pursuit of details. The hunting jacket is not only a tribute to traditional clothing, but also a contemporary interpretation of the modern gentleman's adventurous spirit, showcasing the wearer's extraordinary taste and free soul.

Key Item- Collarless Slim Blazers

The style is inspired by Chinese Mao collar fashion with the adoption to the western style silhouettes.

The exquisite dark patterns in minimalist design, the embellishment design of the placket/collar, the textured fabrics, and the subtle trendy patterns serve as the finishing touch of fashion, all reflecting a precise grasp of classic and trendy styles, achieving a harmonious and unique aesthetic balance.

Stores often adopt a masterless lighting scheme, decorated with warm light strips, blending high-end marble materials with dark wooden structures, and complemented by subtle golden decorative elements, to create a grand and exquisite light luxury retail space. The product display follows the principle of "theme orientation, highlighting high-quality products", displaying the sequence of outerwear, top to bottom in a clear hierarchy, with the top decoration as the core in the stacking area; Color matching relies on low saturation colors, colorless series, and neutral color matrices to create a calm and elegant visual foundation.

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