COLOR FORECAST

AW 2026/27

THE ALTERNATIVE FUTURE

Technology, the eternal engine driving human progress, is changing our world at an unprecedented speed, and the boundary between virtual and reality is gradually blurring. Clothing and technology, two seemingly completely different fields, are blending and coexisting in an unprecedented way in modern society, together shaping a new landscape of future fashion and lifestyle. Experience the fashion revolution brought about by the rapid evolution of AI, and explore the endless possibilities about the future together.As a product of the intersection of the fashion industry and the technology wave, the futuristic futuristic trend of science fiction has been confirmed in 2023, indicating that futuristic technological elements will continue to heat up in the fashion industry. As the key driving force behind this trend, Generation Z's consumption needs and aesthetic orientation will continue to drive the fashion industry to explore the infinite possibilities of the metaverse, jointly shaping a new era trend that integrates reality and virtuality, technology and fashion without boundaries.

PANTONE 19-3642 TCX Royal Purple

PANTONE 17-5122 TCX Latigo Bay

PANTONE 14-3205 TCX Pirouette

SEASONAL COLORS

PANTONE 14-3205 TCX Pirouette

PANTONE 14-4309 TCX Secret Spaces

CORE COLORS

PANTONE 16-3919 TCX Eventide

PANTONE 19-1555 TPG Red Dahlia

The theme displays the colors that varies from minimalist hues to the saturated purple, teck pink and blues.

PANTONE 15-2214 TPG Rosebloom

PANTONE 15-1530 TPG Peach Pink

PANTONE 13-5306 TPG Icy Morn

PANTONE 12-4207 TSX Quietude

COLOR HARMONY

PANTONE 16-3919 TCX Eventide

PANTONE 14-4309 TCX Secret Spaces

Pantone's Secret Spaces hue transcends its association with space tech to emerge as a pivotal color in men's blazer and suit fashion. As part of the core color series, it holds strong commercial appeal, blending innovation with timeless sophistication to drive demand this season.

PANTONE 15-4009 TPG Blue Blizzard

PANTONE 12-4207 TSX Quietude

Pantone Quietude stands out as a seasonal favorite, seamlessly aligning with the blue spectrum of the palette. Its proven track record of strong salability in previous seasons makes it an essential color choice for this season, blending tranquility with commercial appeal.

PANTONE 17-5122 TCX Latigo Bay

PANTONE 14-3205 TCX Pirouette

PANTONE 14-3205 TCX Pirouette

PANTONE 19-3642 TCX Royal Purple

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PANTONE 19-1555 TPG Red Dahlia

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