S/S 2026/27

X-EDGE

FORECAST

In this era full of uncertainty and infinite possibilities, young consumers are standing on reality and fighting against nothingness with passion. Just as Nietzsche's core philosophical thought expressed "be yourself", in the process of pursuing to be yourself, find a broad space to create self-meaning. Reconcile with the world by releasing pressure, and gain strength and courage in reconciliation. The core of this pursuit is a positive humanistic spirit, a life attitude of continuous progress and courage, and a belief in continuous growth and self-transcendence in challenges. Young people dance with a strong life instinct, create value in life activities, and create a spark for life.

In an era marked by economic uncertainty and rapid social shifts, Gen Z is redefining the pursuit of excitement and self-liberation. Against the pressures of modern life, extreme sports have emerged as more than just physical feats—they represent a form of emotional release and self-empowerment. This surge in adrenaline-fueled experiences serves as a counterforce to the weight of reality, igniting a renewed passion for life. As this movement gains momentum, fashion brands are evolving beyond product offerings, becoming cultural catalysts that shape identity and self-expression. By sponsoring extreme sports events and forging strategic collaborations, brands are embedding themselves in the very fabric of this rebellious, high-energy lifestyle. The result? A fusion of performance-driven apparel and fearless aesthetics that mirror the bold, boundary-pushing mindset of today’s youth. "X-Edge" captures this intersection of adrenaline, self-expression, and cultural influence, where fashion becomes the uniform of those who dare to defy limits and rewrite the rules.

The inspiration for the video comes from Balenciaga's new co branded series of racing games "Need for Speed", where racing races passionately on technologically fashionable streetsWhat remains is not only the pursuit of extreme speed, but also Balenciaga's rebellious and fashionable attitude. Intended to express the spiritual concept of young people searching for their own meaning in the void spiritual world, discovering the spark of life, and constantly growing and surpassing themselves in every challenge.

Original video: Miu Miu, Jacquemus x Nike, SAN SAN GEAR X PUMA, Mantra, Balenciaga

The latest release of the Nike Air Rift shoe cleverly incorporates feminine ballet ribbon elements while inheriting its classic design. This upgraded design is inspired by the elegance and agility of ballet dancers, breaking the boundaries between movement and elegance, and also conforming to current fashion trends, inspiring emotional resonance among female consumers.

BALENCIAGA has teamed up with Japanese artist Showichi Kaneda to create a $70000 F1 shark sculpture, consisting of Formula One cars that have been transformed to mimic the streamlined body of a hammerhead shark. This project aims to interpret speed, progress, survival, and desire in the context of fashion and technology.

S.R. STUDIO founded by Sterling Ruby LA. CA. The upcoming collaboration series with OTW by Vans will draw inspiration from Sterling Ruby's Absorbent CONTACT FOR TOTAL SERENITY series released in 2008, presenting large-scale images on hoodies, T-shirts, and other items to analyze the core of resistance and rebellion spirit to consumers.

Budweiser has created a comprehensive experience feast that integrates music, sports, and club culture, bringing young players a multi-dimensional and multi sensory trendy new experience. Budweiser understands the emotional needs of young gamers today and uses parties as a medium to provide a carnival utopia, turning the "audience" into "players" and unlocking new identities and experiences for young gamers.

New Youth Community Area.01 collaborates with Adidas To hold a Taekwondo themed limited time store in Shanghai, featuring a fully pink Taekwondo gym and an emotional release experience space. Encourage young people to discover the value and spark of life through sports and aesthetic experiences, and establish deeper connections with consumers through innovative interactive methods.

Nike has partnered with game developer EA SPORTS to launch a new concept stadium - Air Zoom Arena, which will meet players in the upcoming FC25 electronic football game. The Air Zoom Arena, inspired by Nike Football Innovation, provides consumers with a new immersive experience that inspires emotional resonance with speed, passion, and competitive spirit.

Balenciaga has teamed up with the racing game Need for Speed Mobile to launch a new collaboration series that includes special game content and physical clothing.The perfect fusion of "breaking conventions with trendy attitude" and "breaking limits with absolute speed" has excavated the unrestrained DNA in the brand's blood, cleverly combining the racing track and fashion runway to create a "fashion show on the road". In addition, BMW has made one of the most iconic models in the game, the BMW M3 GTR, a real-life version to celebrate the 30th anniversary of the Need for Speed series.

SAN SAN GEAR announces a collaboration with PUMA on the iconic Mostro sneaker. The "Mostro SAN SAN GEAR" is a new interpretation of the sneaker, combining the "Mostro" sneaker with the SAN SAN GEAR style, blending its technological innovation and subcultural influence. It aims to meet consumers' demand for both fashion and practicality by integrating tradition and innovation, technology and culture. This collaboration not only reflects the brand's respect for classic design and deep understanding of subculture, but also satisfies consumers' pursuit of personalization and uniqueness, thus igniting consumers' freshness and loyalty to the brand.

Reshaping the Ignition Point

Positive nihilists, although believing that life itself has no inherent meaning, possess infinite possibilities to define their existence. By reshaping the "spark" of life, one has illuminated their unique radiance. At the same time, it also stimulates the vitality and enthusiasm of daily life.

Positive nihilists can maintain an optimistic, exploratory, and positive attitude towards life while recognizing the essence of life. They believe that life is like an amusement park, full of infinite possibilities and opportunities for self realization.

Positive nihilists will integrate their philosophical views into consumer behavior, and are more inclined to live in the present and enjoy every moment of it. In terms of consumption, they will make purchasing decisions based on immediate desires and needs, rather than long-term planning. While not pursuing eternal meaning, seek fleeting but genuine happiness and satisfaction.

PURPOSE

VALUES

PRODUCT DIRECTION

Rebel Pioneer, extreme sport, night party, self pleasing

Individualists, extroverts, self pleasing, rebelious

Streetwear inspired sporty design aesthetics, saturated emotional colors and advetureous looks.

Artist Jochen Mühlenbrink's work Cuturi Gallery addresses themes of escapism and ambiguity. The visuals in these pieces present both precision and blur, switching between the void and reality. Mühlenbrink's work is not only a challenge to our visual senses but also a profound reflection on how we understand the world—how we search for the value of existence in the midst of constant loss.

Jochen Mühlenbrink - Cuturi Gallery These oil paintings were recently exhibited at the Cuturi Gallery in Singapore, with the theme of escapism and ambiguity. The series of works, both precise and blurred, forces us to reconsider the way we understand the world. The exquisite technique merges with simple pleasures, transporting the viewer back to that magical time when we used to draw patterns with our fingers on foggy car windows. Color Inspiration Artist Jochen Mü hlenbrink expresses a free spirit of escaping from the constraints of reality through hazy yet conflicting color contrasts and collisions. The use of contrasting colors in clothing can showcase rebellious spirit

PANTONE 13-2010 TCX Orchid Pink

PANTONE 19-2025 TCX Red Plum

PANTONE 12-0743 TCX Buzzing Bees

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The theme colors of Ignition Point draw from a profound insight into the essence of life, blending cultural rebellion with the concept of finding one's self-meaning. Through the contrast and harmonious intertwining of colors, the collection showcases a unique fashion tension. This season's color palette is anchored in the rich, intense Red Plum and the soft Orchid Pink, igniting the flame of self-meaning. The inclusion of Buzzing Bees elevates the overall brightness of the color scheme, acting like the hottest part of a flame, while Ocean Cavern serves as a foundational color that balances the overall warm and cool tones.

From the perspective of artist Ariel Lu, Data Labellers is not just an exploration of technology but a profound insight into human perception. Her work, as part of the Google DeepMind AI visualization project, features a video in which the chaotic changes in the artwork generate textures that reflect the deep contemplation of life's essence and the meaning of existence. Beauty and meaning often arise from chaos, existing in the continuous process of exploration and experimentation.

Under the theme of Ignition Point, women's clothing cleverly blends street trends with futuristic hottie styles. By breaking the conventional sense of disorder in dressing, it subverts the traditional logic of dressing and conveys a rebellious spirit that challenges tradition. The high saturation of colors and bold and avant-garde cutting techniques complement each other, combined with exquisite craftsmanship such as deconstructive cutting, vintage printing, and splicing of different materials, to jointly interpret the connotation of the theme.

The men's clothing style under the theme of "Ignition Point" aims to create a fashion experience that combines athleticism and retro street trends. From bold patterns to vivid contrasting colors, and street trendy functional elements in details, every design embodies a fearless spirit of exploration, like a continuous and brave exploration journey, bringing unique fashion impact to the wearer.

The women's clothing style under the theme of ignition combines fashion street trends with functional spicy girl styles, breaking traditional matching rules through the disorderly mix and match of fashionable "wrong wear", and conveying a rebellious atmosphere that subverts conventions. Using high saturation color schemes and bold cutting methods combined with retro vintage printing, splicing of different materials and other detailed techniques to interpret the theme.

The men's clothing style under the theme of "Ignition Point" cleverly combines sportiness and retro street trends, conveying a rebellious and free spirit through bold color use, loose and casual silhouette cutting, irregular block segmentation, color blocking splicing and other detailed craftsmanship. It not only showcases the brand's expression of extreme sports, but also emphasizes the fearless attitude of Generation Z young people towards life.

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