S/S 2023/24 Print forecast: Switching Identity

The theme Switching Identity conveys that these unconventional cross-border people desire a carefree and unlimited lifestyle in this diversified background. Due to covid, consumers' desires and motivations have gone through multiple changes. Our consumers are constantly switching between diverse characters and scenes and relishing the fun of being a multifaceted actor.

The fashion world is also endeavoring to break the restraint of design to meet buyers' need for multidimensional symbiosis.

The total 21-Page Report Includes—

• Consumer Insights
• Color Palette
• 16 Pages of Print directions

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