THE PRISTINE MEN

AW 2026/27

BLAZER/SUIT FORECAST

Prestine Men is more than a design philosophy—it is a lifestyle deeply intertwined with minimalism and aesthetic consciousness. Rooted in the art of material simplification, this concept transcends fashion, emphasizing the essence of functionality and practicality. It embodies a transformative approach to personal living spaces, time management, and spiritual well-being. This project seamlessly integrates minimalism with the modern demand for sophisticated commuting attire. It champions the aesthetic of color subtraction and meticulous attention to detail, capturing the true essence of minimalism: to streamline life and elevate the soul.

OVERVIEW

Trend concept: Prestine Men is more than a design philosophy—it is a lifestyle deeply intertwined with minimalism and aesthetic consciousness. Rooted in the art of material simplification, this concept transcends fashion, emphasizing the essence of functionality and practicality. It exemplifies a transformative approach to personal living spaces, time management, and spiritual well-being. This project seamlessly integrates minimalism with the modern demand for sophisticated commuting attire. It champions the aesthetic of color subtraction and meticulous attention to detail, capturing the true essence of minimalism: to streamline life and elevate the soul.

Trend elements: Minimalist collar, collarless design, pocket design, bright color accents, same color heterogeneity, line pleat construction, metal small items, contrasting stitching, casual suit, lightweight suit, minimalist sweater, workwear trousers, long leather jacket, etc Trend style: Long termism, minimalist business, Korean commuting, urban light sports, Neutral color tone

The flagship store of System in the Marais district of Paris has opened, located at 19 Rue de Saintonge in the Marais district. This two-story building has a total area of 470 square meters and is equipped with both women's and men's clothing floors, further consolidating the brand's market position in France and even globally.

The Jacquemus 24/25 autumn/winter show came to an end on Capri Island, Italy, fulfilling the brand's founder's long-standing dream. The series, named 'La Casa', is a comprehensive exploration of basic forms, showcasing pure and ultimate design through innovative interpretations of minimalist geometry and classical Greek folds.

Burberry's spring 2025 collection reaffirms the classic status of its diagonal plaid pattern and khaki color, and continues to release a large number of iconic trench coat designs based on the 24/25 autumn/winter collection. The series reflects the emphasis on long-term oriented products, while also reflecting the brand's return and strengthening of classic values in response to challenges.

Helmut Lang releases a minimalist PF 2024 Collection

The Helmut Lang PF2024 collection showcases the brand's core minimalist philosophy, providing urban dwellers with a range of high-end and minimalist ready to wear options. The series constructs clothing art based on daily life scenes, whether it is casual suits, knitted tops, or oversized fashionable jackets, all of which reflect the brand's strict pursuit of details and profound understanding of modern life attitudes.

Fear of God ESSENTIALS 2024 Summer Collection

OAMC SS2025 Collection

The OAMC 2025 Spring/Summer collection is inspired by the aesthetic concept of artist Jannis Kounellis, who stood out in the Italian art movement Arte Povera in the 1960s. It cleverly blends industrial style with romantic sentiment, using innovative materials to overturn traditional silhouettes such as the firefighter coat, oversized striped MA-1 jacket, and white M51 trench coat in the collection. Through easy cutting and soft colors, these traditional styles are given new vitality.

The Fear of God ESSENTIALS 2024 summer collection reinterprets minimalism in everyday sportswear. The series includes loose cut jackets, hoodies, ultra short down jackets, etc. Through three-dimensional fabrics and architectural design like tailoring, it achieves a neutral aesthetic that combines refinement and practicality.

CONSUMER INSIGHT

CONSUMER PURPOSE

CONSUMER VALUES

Minimalist Business, Korean commuting, Urban light sports, Neutral color tone, Fashion media/magazine editor, Young professionals in the workplace

PRODUCT IDEA

Basic Simplicity/Classic Items, Minimalism/Longtermism, Slow down the pace of urban life, Meditation/Color Therapy/Aromatherapy

Clean and Minimalist, sharp cuts,

Urban commuting focuses on keywords such as lightness, lightness, zero pressure, no feeling, and ease, integrating the high-end of young business and the exquisite and neutral teenage feel of Korean commuting, bringing innovation to minimalist color theory and leading the fashion trend of contemporary urban commuting.

The first set of core colors is embellished with bluebell grass, echoing the tone composed of rabbit gray, quiet gray, and black dance shoes, creating an elegant and restrained visual effect; The second group added desert yellow on the basis of quiet gray and bluebell grass, blending leisure colors into delicacy, which is more suitable for semi formal Korean commuting outfits. Applicable categories: shirts, suits, vests, jackets, suits, and trousers

This group mainly uses low saturation colors, continuing the color scheme of oat white, dark gray green, and chamomile yellow from the previous two years, and adding colors such as black dance shoes and desert palm to enhance the neutral characteristics and depth of colors; The second set of colors is an advanced combination compared to the previous set, incorporating pearl white and deep rose red to add a touch of softness and depth to the oat colored base, while using desert palm and black dance shoes to balance and enhance the overall gender neutral aesthetic. Applicable categories: hoodies, sweatpants, knitwear, sports jackets, and coats

Drawing on the essence of Korean commuting style, urban dress art is ingeniously constructed at the intersection of minimalist aesthetics and business attire, not only spanning between formal and casual, but also a profound interpretation of the "Less is More" concept. Minimalist cities rely on exquisite cutting techniques and carefully selected high-end fabrics, showcasing an effortless and elegant temperament. The style scenes can be divided into minimalist business, Korean commuting, urban light sports, neutral tones, etc. In detail design, collar design, pocket design, bright color embellishment, same color heterogeneity, line pleat structure, metal small objects, contrasting stitching and other design treatments become key. Not only does it strengthen the streamline of the clothing and the simplicity of the overall outline, but it also cleverly integrates visual highlights within the framework of minimalism, reflecting the coherence and depth of pure aesthetics in the design.

Minimalist Business

Urban Active

Neutral

Korean Life

LIFESTYLE TREND INSIGHT

In the field of business attire, the emerging trend of minimalism abandons traditional constraints and targets young professionals as the core audience. By introducing innovative design elements, precise and clean cutting techniques, and the use of advanced materials, it reshapes the definition of business attire, allowing it to maintain a sense of formality while emitting a modern and vibrant atmosphere.

In the field of business attire, the emerging trend of minimalism abandons traditional constraints and targets young professionals as the core audience. By introducing innovative design elements, precise and clean cutting techniques, and the use of advanced materials, it reshapes the definition of business attire, allowing it to maintain a sense of formality while emitting a modern and vibrant atmosphere.

In the field of business attire, the emerging trend of minimalism abandons traditional constraints and targets young professionals as the core audience. By introducing innovative design elements, precise and clean cutting techniques, and the use of advanced materials, it reshapes the definition of business attire, allowing it to maintain a sense of formality while emitting a modern and vibrant atmosphere.

Dior MEN presents its 2024 early autumn collection, which is deeply rooted in the rich heritage of decorative arts and adheres to the design philosophy of retro futurism, shaping a free and unrestrained contemporary aesthetic paradigm. This series cleverly blends orthodox and leisurely elements, using exquisite craftsmanship details such as adjustable straps and delicate ties to outline a harmonious dialogue between classical aesthetics and modern design concepts. The streamlined suit showcases an unrestrained style with dynamic tailoring.

The Korean commuting style has found a perfect balance between business and leisure, adding unprecedented comfort and agility. This style extensively uses soft knitted fabrics, with a preference for low saturation and neutral tones in color, creating a low-key yet textured visual experience.

TIME HOMME is a men's clothing brand launched by the HANDSOME Group in South Korea in 2000, following the TIME women's clothing brand. The brand cleverly combines the precise cutting of traditional formal wear with the Soft Luxury concept of modern casual wear, targeting the young and uniquely tasteful consumer group between the ages of 25 and 35, including fashion industry professionals, entertainment elites, and cultural youth. This quarter, TIME HOMME has found the perfect balance between formal and informal occasions with a mix of business and casual warm textured knitwear, introducing an unprecedented dimension of comfort to workplace attire.

Urban sports and leisure style is a perfect fusion of commuting fashion and light sports equipment. It not only captures the modern pursuit of a free and flexible lifestyle, but also seamlessly transitions from the workplace to leisure scenes through the combination of minimalist aesthetics, demonstrating the consistency and coherence of the wearer's pursuit of high-quality life.

The Helmut Lang Pre Fall 2024 collection once again showcases the brand's essence - pure minimalism, carefully planning a series of high-quality and minimalist ready to wear solutions for urban dwellers. This series revolves around the artistic conception of clothing in everyday life situations. Whether in casual suits, fine knitted tops, or loose fashion jackets, the brand's ultimate pursuit of details and profound insight into modern lifestyles can be seen.

The neutral series focuses on the use of low saturation colors, cleverly embedding dynamic items such as sports jackets and casual hoodies. These classic styles transcend gender boundaries and, with their high-end and delicate color matching, ensure the versatility and comfort of daily clothing, meeting the dual pursuit of modern consumers for the high-end and practical wear of neutral styles.

Fear of God ESSENTIALS, with its 2024 summer collection, has revolutionized everyday sportswear with minimalism. The series includes loose fitting jackets, hooded tops, and ultra short down jackets, among other items. With the help of three-dimensional fabrics and architectural inspired cutting techniques, it achieves a perfect fusion of exquisite aesthetics and practical functions, presenting a neutral charm without gender boundaries.

Focusing on the creative application of color block splicing, innovation in irregular collar cutting, and embellishment of buckle elements, emphasizing the use of sharp or pure lines to outline the minimalist collar structure, showcasing the purity and functionality of the design, and strengthening the wearer's sense of modernity and simplicity.

This season advocates for the design of invisible pockets and side pockets, incorporating minimalist workwear concepts. Through the use of geometric pocket designs and carefully selected metal accessories such as buttons and zippers, practicality is enhanced while maintaining modern aesthetics.

This season focuses on PRADA's bright color embellishment design, using high saturation bright color aesthetics to create a simple sense of order through the layout of regular color blocks, while the use of symmetrical aesthetics balances the weight of individual items, enhancing the artistic expression and visual impact of clothing.

Cleverly utilizing the luster and texture of materials to achieve layered stacking, especially in the detail splicing of the collar, waist, and hem, creating delicate texture differences and endowing clothing with a dynamic beauty of minimalist rhythm.

Digging deep into the three-dimensional effect brought by pleats, using pleats as decorative elements, enhancing the flow of lines and visual richness of individual products, thereby improving the aesthetic and wearing experience of clothing.

Exquisite use of topstitches and contrasting overlock stitch techniques, focusing on details such as pocket edges, seams, and collars. Through precise decoration and reinforcement of lines, not only does it enhance the structural sense of the clothing, but it also outlines a unique beauty of details.

Key Item- Pointed Notch Collar Slim Overcoats

Key Item- Short Blazers/Jackets

Key Item- Pristine Edges

Understand the boundary between formal and casual, lightweight suits mainly consist of loose cut suits and fashionable suits, aiming to create suitable dressing solutions for multiple occasions and meet the diverse needs of urbanites.

The sweater features a metallic zipper and delicate decorations to enhance the overall delicacy. In terms of needlework, attention can be paid to relief knitting techniques and accessories such as metal, buttons, and small labels, combined with color block splicing decoration to showcase delicate layered beauty.

Equipped with zippers and covered workwear pockets, enhancing functionality while giving pants a modern industrial aesthetic. The application of cool toned metal accessories adds a calm and tough atmosphere, which is in line with minimalist aesthetics.

The use of neutral toned trench coats and overcoats highlights the concept of high-end fashion that transcends gender boundaries. Through the use of streamlined cutting techniques that extend to the knees, not only do they outline eternal contours, but they also give these garments a collection level fashion status. As an evergreen investment item in the wardrobe, the design philosophy of leather jackets focuses on the durability of materials and the timeless appeal over time.

Minimalist Commuting

Minimalist Business

Commuting Jacket

Drawing on the essence of Korean commuting style, urban dress art is ingeniously constructed at the intersection of minimalist aesthetics and business attire, not only spanning between formal and casual, but also a profound interpretation of the "Less is More" concept. Minimalist cities rely on exquisite cutting techniques and carefully selected high-end fabrics, showcasing an effortless and elegant temperament.

Focusing on the young workers as the core consumer, by introducing innovative design elements, precise and clean cutting techniques, and the use of advanced materials, the definition of business dress has been reshaped, allowing it to maintain a sense of formality while emitting a modern and vibrant atmosphere.

Blazers and commuting jackets emphasize a modern style of minimalism without losing elegance through the visual fluidity of lines. Paired with lightweight colors and cool metal accessories, it meets the diverse needs of urbanites.

Window display focuses on showcasing the sense of lines, using bright and evenly distributed light source design combined with vibrant green plant elements to create a refreshing and efficient visual narrative environment. In terms of spatial layout, the center area is cleverly utilized as an accessory display area, which not only enriches the hierarchical structure of the space, but also enhances the overall visual depth and interactivity. The color selection of the hanging pole is based on classic neutral tones such as black, white, and gray, creating a calm yet modern background framework. On this basis, moderately incorporating small areas of high saturation bright colors, using the principles of color psychology to subtly guide the viewer's attention, presents an aesthetic balance that is both calm and self controlled, and contains vitality.

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