AW 2026/27

COLOR FORECAST

IDENTITY

OVERVIEW

The Identity mega trend focuses on the consumers desire for finding the peace in the past life memories. Retro romance, men's vintage club and vintage camping is the growing desire of men's looking to find the escape from the current global chaotic condition.

Our A/W 2026/27 color palette is an ode to neutral luxury and vintage nostalgia, reflecting the growing cultural sentiment of identity preservation. As consumers seek deeper connections to their heritage, fashion embraces earthy, memory-evoking hues that transport us to the past while maintaining contemporary relevance. For men with diverse personalities and a refined, mature sensibility, Pantone Port Royale and Laurel Oak emerge as the season’s defining shades—rich, grounded, and effortlessly sophisticated. These deep, nature-inspired tones offer a timeless elegance that aligns with the evolving mindset of today’s modern gentleman. For the youthful menswear segment, Orange Rust introduces an energetic contrast, pairing seamlessly with neutral tones to create a fresh, contemporary aesthetic that balances vibrancy with understated refinement. This season’s palette is a seamless blend of heritage and modernity, capturing the essence of a world rediscovering its lost identity through color and design.

PANTONE 18-1447 TCX Orange Rust

PANTONE 16-1632 TCX Shell Pink

PANTONE 19-1337 TCX Fired Brick

PANTONE 19-1627 TCX Port Royale

PANTONE 19-1627 TCX Port Royale

PANTONE 18-1448 TCX Chili

PANTONE 19-1540 TCX Burnt Henna

PANTONE 17-1212 TCX Fungi

PANTONE 18-1448 TCX Chili

PANTONE 19-1540 TCX Burnt Henna

PANTONE 18-1447 TCX Orange Rust

PANTONE 16-1632 TCX Shell Pink

PANTONE 15-0513 TCX Eucalyptus

PANTONE 15-0513 TCX Eucalyptus

PANTONE 19-1627 TCX Port Royale

PANTONE 18-1148 TCX Caramel Café

PANTONE 18-0920 TCX Kangaroo

PANTONE 16-1502 TCX Gypsum

PANTONE 17-1129 TCX Wood Thrush

Rich, classical wood tones take center stage in this season’s palette, offering a refined and timeless aesthetic. These deep, sophisticated hues exude understated elegance, making them ideal for men's business suits and knitwear. Perfectly aligning with the shift in seasonal dressing, they bring a sense of warmth and structure to contemporary officewear.

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